Attract top professionals in a competitive market through creating and promoting a strong employer brand.
In an interview with HRD Asia magazine, Nestlé Malaysia’s Executive Director, Group Human Resources Shahzad Umar shares what it means to create and promote a strong employer brand. Umar has successfully and consistently kept the company as the country’s top most attractive companies to work in, with Nestlé securing countless employer awards, as well as attracted top professionals in a competitive market.
In order to attract top professionals and stand out from business competitors, Umar states their clear purpose and values are embedded within company culture:
“Our purpose motivates our people to work for the company while our value-based culture engages the hearts and minds of our employees.
At the end of the day, it is the wholesome employee experience that would become the binding factor for companies to attract and retain top talent.”
But the company doesn’t just rest on their laurels. Some of the key challenges include ensuring teams are learning and upskilling to continuously deliver value to the organisation–an attractive selling point for future employees.
Umar concluded by stating the importance of continuous improvement in efficiency and effectiveness in fast-changing business, and following through with effective delivery.
Source
How to engineer a strong employer brand
Nurhuda Syed
HRD Asia Magazine