Green initiatives demonstrate company values to attract high-potential job candidates.
Pressure from shareholders, corporate responsibility and customer demand for transparency means that environmental awareness and sustainability are becoming increasingly important for businesses.
Because sustainability is a worldwide issue, organisations should care about how these environmental issues impact their competitiveness and long-term success. Recruitment marketing and employer branding can play a large role in implementing and achieving success in environmental management.
Use green initiatives in your employer branding
Harness green awareness as part your employer branding. Through companies creating a good reputation for green awareness, potential candidates can understand if they share aligned values. Employees can feel a sense of pride through working in an organisation with corporate responsibility. Also, “they also tend to take information about an organisation’s environmental performance and description as criteria to judge how organisations (more broadly) treat their employees.”
Organisations can implement green initiatives throughout various aspects of their day-to-day business, including the HR recruitment and selection process. Share these initiatives in your website copy, social media posts, and job advertisements.
Communicate green awareness with candidates
Amanda Woodward reporting for HRM states: ““Candidate’s green awareness […] involves personality factors that enable an organisation’s environmental goals to be achieved, such as green consciousness, conscientiousness, and the agreeableness of candidates.
“Employees who are of environmental value have been found to actively enhance their environmental knowledge in the operational process, which in turn enhances the environmental performance of their firms.”
Attracting and selecting candidates who have environmental awareness can be accomplished through discussions and testing. This can ensure new hires share similar values and will make a good cultural fit.
Create a green culture within your organisation
Consider conducting internal training initiatives for your current employees to motivate them to learn about environmental issues and skills, and accomplish your organisation’s green objectives.
“Green training can enhance employees’ awareness of pro-environmental activities in the workplace and increase their understanding about environmental protection. This makes them more sensitive to environmental control and/or prevention processes such as collecting data on waste and identifying pollution sources.”
Does your organisation have any green initiatives? Let us know in the comments.
Source
The new green initiatives HR needs to implement now
Amanda Woodard, Guiyao Tang
HRM Online