As recruiters, we’re expected to switch between a number of different hats and have the expertise in a number of areas to perform our jobs successfully. While digital marketing can be complicated to master, more recruiters are beginning to understand the importance of digital marketing for recruitment.
Here are 7 key trends for a successful digital marketing campaign courtesy of SerpWatch.
Brace yourself, this infographic is extensive! It covers:
- SEO
- Organic search
- Local SEO
- Social media: Facebook, Twitter, LinkedIn, Instagram, Twitter, Pinterest
- Video marketing
- Cold email marketing
- Mobile email
- Paid advertising
- PPC – pay per click
- Ad blocking
- Programmatic advertising
- Content marketing and content strategy
- AI and chatbots.
As SerpWatch explains, “These marketing statistics have been divided across seven key trends, both in the infographic below and in the list that follows it, helping you zero in on your primary marketing channel of interest. On the other hand, like most modern marketers, if your campaign strategy involves multiple channels, this division should help you update your notes more clearly.”
