Meet the team behind Recruitment Marketing Magazine
Susanne Mather
Editor
As an entrepreneur, executive director and non-executive director for a number of organisations, Susanne truly understands that recruitment is one of the greatest challenges they face. Speaking to organisational leaders, their primary problem is nearly always recruitment, and their second biggest problem is often marketing. How ironic then, that recruitment is all about marketing.
With twenty years’ experience in recruitment marketing and employer branding, and a love for people, writing and storytelling, Recruitment Marketing Magazine is a natural product of her experience.
Susanne not only loves recruitment marketing, but also writing and learning. Her favourite aspect is crafting an authentic message for businesses to attract the best talent, focusing on both the joys as well as the challenges. There’s a quantifiable return on investment and clients never fail to see the tangible outcomes, such as reduced time to hire (from seeing and deeply engaging the best people), reduced advertising costs, increased retention, better organisational culture, and elevated organisation productivity and success.
A group of “okay” hires can change company culture over time, and once this takes root, it can be devastating to try to correct. Susanne has helped clients find the right candidates for the right reasons who genuinely understand the rewards and demands of an organisation from the start. Her strategies enable organisations to see a superior candidate pool so they can choose from the A-players.
Victoria McGlynn
Assistant Editor
Effective storytelling and an authentic voice have the capacity to increase organisational engagement, exposure and publicity. Throughout her professional experience, Victoria has used this knowledge to help organisations achieve the best business outcomes through crafting effective copy.
After managing a state-wide membership publication for three years as editor, she now works as a journalist and employer branding specialist. In addition to producing marketing and advertising copy, her writing has been awarded, shortlisted, and featured in various fashion, culture, lifestyle, and professional publications.
In 2017, she received a post-graduate diploma in writing, editing and publishing from The University of Queensland. She is passionate about reading, writing, sharing and learning.