Generally, when we think about Christmas recruiting we think about the manic Christmas casual hiring period that occurs between October and January each year. But what if your organisation happens to be looking for full-time, permanent employees during this time?
Two of the most common questions I get asked during this time of year are; “Are candidates looking for jobs over the Christmas period?” and “Should we be recruiting during this time?”.
And the answer to both is a resounding “yes!” Why, you ask?
Less competition = better chance for success
Have you noticed how much competition there is on job boards these days? Job advertisements that used to sit on page one of a search for anywhere up to two weeks are now dropping off into oblivion in a much shorter time frame. In particularly busy categories and locations, this can happen in one day!
The plus side of advertising over the Christmas period is that there are, more often than not, fewer companies recruiting at this time, meaning your advertisement will stay at the top of search results longer. More visibility, better ROI, and less competition? Tick!
Tis the season…to find a new job!
Did you know that more people change jobs in January than any other time of year? However – nine times out of ten they have already started thinking about the move before the festive season starts.
If you’re holding off starting your recruitment advertising until the end of January, you’re running the risk of losing visibility with this active and engaged talent pool. Instead, why not schedule your advertising to run for you while you’re on leave? That way, while you’re relaxing poolside with a cocktail in hand, candidates can still be applying for your positions and their applications will be ready and waiting for you on your return to the office.
Feeling overwhelmed about how you’re going to achieve all of your recruitment goals in the next couple of weeks? I love nothing more than to help organisations attract the best people and see them hit their targets for the Christmas and New Year period. Get in touch with me and mention this article to access a free consultation and assessment, and learn more about our Christmas special on shortlisting services.
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Andrea Davey is COO at Employment Office, a recruitment marketing organisation with 80 employees across Brisbane, Melbourne, Sydney and Vancouver. She is passionate about helping organisations attract and recruit the best talent through specialist services such as advertising, shortlisting and selection, employer branding and recruitment software. Andrea also manages Scout Talent, an innovative software company with products that streamline clients’ recruitment processes to ensure they see the best people first. Connect with her on LinkedIn.