Crowdsourcing is useful not only in generating start-up funds and creating brand advocacy, it can also be a highly effective tool for talent attraction.
Crowdsourcing harnesses the power of a group for a common goal or business-related task, such as innovation, problem-solving, efficiency or raising funds. The most common types of crowdsourcing includes funding, contests and completing micro tasks.
Within our digital culture and increasingly connected world, it is easier than ever to share data and build networks. So if crowdsourcers can generate startup investments and market their businesses, why not use it to attract talent?
Organisations can experience the dual benefit of harnessing the creativity and networks of others while also reducing their costs. There’s also the added bonus of getting brand exposure and generating brand ambassadors.
Personnel Today explains how candidates are often discouraged by traditional recruitment agencies, with concerns ranging from being matched to the wrong role and insufficient feedback to lack of contact with their potential employer. Employers also suffer from not finding or attracting the right people. This is where crowdsourcing to find great talent comes in.
“Why wait until after you’ve spoken to numerous potentially unsuitable candidates? By tapping into the power of networks, it’s entirely possible to identify the handful of individuals – whether active jobseekers or passive professionals – who are perfect for the role.
“… A staggering 95% of professionals would be more likely to apply for a role if recommended by someone from within their network rather than a recruiter.”
Peer-to-peer recruitment and tapping into personal networks has the added benefit of increasing diversity in your workforce, primarily through removing unconscious bias.
By enabling individuals to become more active in the hiring process, hiring teams can improve their employee value proposition, create advocates, reduce unconscious bias, and gain access to new talent pools.
Source
Could crowdsourcing be the answer to finding great talent?
Juliet Eccleston
Personnel Today