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NewsCorp’s Come Together 2019 event: combining marketing and employer branding

NewsCorp is Australia’s most influential media organisation, with more than 150 household brands across news, sport and lifestyle. NewsCorp and their people pride themselves on their dynamic connections with innovative companies and the community. Their recent Come Together 2019 event, captured through video, speaks to both their clients, community and prospective candidates!

From their journalists and photographers to our skilled technology, marketing and sales experts, NewsCorp’s people have hugely diverse skills. What better way to show off their powerful capabilities and exciting work opportunities than through a video about their recent event, Come Together 2019.

The video is vibrant, fast-paced, and visually astounding; a strong match for the type of candidates they are after.

As they say to their prospective talent, “Our people work together to create great things. We are passionate about what we do, and the connection we have with our audiences and advertisers is unrivalled. We are proud to be part of the community. We offer an inspirational, creative environment that rewards initiative and dynamism and allows individuals to take control of their development and challenge themselves across a huge variety of ever-changing fields. The pace is fast and vibrant, and great talent has the opportunity to thrive. This is a business where you can make your mark.”

Underpinning their purpose and strategy are their core values, which, interestingly, are written using inclusive pronouns:

  • We make a difference
  • We are principled
  • We get it done
  • We push the boundaries
  • We work as a team.

Their video expresses how NewsCorp relies on connection and collaboration to achieve success, through their audience, customers and people. It’s a double-win by strengthening their marketing brand, while at the same time, skilfully speaking to their employer brand.

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