Intuit certainly doesn’t limit their scope when it comes to recruitment marketing and talent attraction! The Aussie accounting software company cleverly appeals to an international talent market by leveraging Australia’s natural landscapes.
Intuit Australia provides online accounting software for small businesses, but their recruitment marketing is definitely not focused on boring ledgers. In fact, they use harness the incredible landscapes and experiences that Australia offers as their main selling point.
Their “G’Day! Welcome to Intuit Australia” video showcases the natural and built wonders of Australia to potential candidates, with sweeping panoramas of beaches, deserts and cosmopolitan cities as staff voice overs describe leisure pastimes such as surfing, film and camping and love of the Australian environment.
In a corporate environment where talented people with key skills may not be readily available to recruit in Australia, aiming a recruitment video at overseas professionals with our beautiful country as the lure is a unique and engaging way to build a diverse and skilled workforce.
Recruiting staff from different backgrounds, also brings more creativity, different outlooks and innovation to your workplace as well as cultural insights that could be potentially invaluable in international negotiations and meetings.
Intuit Australia values innovation, and adaptability and people attracted by the video, who would consider uprooting their and their family’s lives to move across the world to another country, are also people who are probably open to diving into unfamiliar situations, finding solutions and thriving through change.
What attractions of your organisation’s local environment and location do you leverage to attract talent from other locations, either interstate or internationally? Share a comment below.