Organisations often say they can’t find the right talent for their current vacancies, even when they receive hundreds of applicants for every position. But do they have the right candidate care practices in place? Every step in your Candidate Care program is important. Posting your recruitment advertisements, phone screening, video and in-person interviewing, making offers to on-boarding creates relationships and opportunities for your business.

If you don’t manage this experience well, you can easily damage your employer brand and relationships leaving people with a sour taste in their mouth when they hear your organisation’s name. Creating positive experiences for every candidate, even those who are unsuccessful, will enhance your reputation.

BDO Australia’s strategy to enhance their employer brand includes a video series that promotes candidate care by helping candidates prepare for assessment days. Their People & Culture Coordinator shares important tips for candidates, such as to dress well, be on time, and be prepared. 

Talent engagement videos such as this have a range of benefits, including:

• managing candidate expectations and putting them at ease
• making your employer brand more personal and authentic by showcasing your real people
• engaging your current talent by allowing them to showcase and share their advice and expertise.

This talent engagement strategy not only helps candidates prepare, but also enables BDO Australia to strengthen the quality of the assessment centres they run.

How does your organisation prioritise candidate care? Share a strategy below.

The post How to help candidates prepare for assessment centres appeared first on Recruitment Marketing.