Streamlining the recruiting process without the use of CVs can enable companies to discover and attract a range of diverse talent from different socioeconomic backgrounds.

Charlotte Rogers reporting for Marketing Week reports:

As the workplace environment evolves and society moves to more flexible, decentralised ways of working, brands are increasingly seeking to tease out skills from potential employees that cannot be expressed on an old school CV.

 

[…] Not using CVs during the selection process helps to remove red tape and give candidates the best opportunity to demonstrate their “enthusiasm and passion”.

Companies are utilising highly digital, behaviour-focused strategies such as:

• AI to match roles within businesses
• Mobile apps
• Problem-solving events
• “Work Ready” programs.

All the while, they are branding the experience so unsuccessful candidates still love the brand and may consider applying again in the future.

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These new strategies democratise the recruitment process and create more opportunities for both applicants and organisations.

Source

Brands are ditching CVs to find new ways of discovering diverse talent

Charlotte Rogers

Marketing Week

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