“Brand is so much more than people understand. I looked at my team members and even the most junior members were acting at the level of that brand,” says Watts. “How are you writing your recruitment ads? How do you run your campaigns in a way that reflects your story?”

Watts shares why your brand needs to be incorporated throughout the entire recruitment lifecycle, from the way you advertise, interview, onboard, even until your people become alumni and are no longer working for your organisation. (This lifecycle even includes how your employment contract has been written and how you conduct your performance reviews!)

Without integrated communication between your marketing and HR department, your marketing team may publish promises that are disconnected from peoples’ experiences when they make contact with your brand.

Watts even recommends HR and marketing teams work together to amend phone scripts so your brand presence rings true from the get-go when people first speak to you.

If your teams aren’t integrated, all the hard work you have done articulating your brand message may become redundant in a few months. The HR element is a crucial part of your brand.  

“Collaboration is about how two skills can come together to achieve a clients’ ultimate purpose.”

We love this philosophy! Do you agree? Let us know in the comments.

Source

Why marketing and HR need to work together

Sel Watts

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