Organisations often say they can’t find the right talent for their current vacancies, even when they receive hundreds of applicants for every position. But do they have the right candidate care practices in place? Every step in your Candidate Care program is important. Posting your recruitment advertisements, phone screening, video and in-person interviewing, making offers to on-boarding creates relationships and opportunities for your business.

If you don’t manage this experience well, you can easily damage your employer brand and relationships leaving people with a sour taste in their mouth when they hear your organisation’s name. Creating positive experiences for every candidate, even those who are unsuccessful, will enhance your reputation.

BDO Australia’s strategy to enhance their employer brand includes a video series that promotes candidate care by helping candidates prepare for video interviews. A recruitment advisor shares important tips for candidates, such as treating your video interviews just as you would an in-person interview, dressing the part, doing test runs, and informing the people in your setting not to disturb you during that time.

This win-win strategy not only helps candidates prepare, but also enables BDO Australia to strengthen the quality of the video assessments they conduct.

How does your organisation prioritise candidate care? Share a strategy below.

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