Businesses lacking digital talent are vulnerable to competition and will miss out on a large portion of market sector.
Online shopping accounts for an immense portion of expenditure. According to Web Alive, Australians spend 2 billion AUD per month on online shopping. Organisations missing out on taking advantage of this lucrative space are set to fall behind competitors.
According to BDaily News, due to increasing customer reliance on digital information sourcing and online purchasing, it is important for retailers to create a strong digital presence to keep up with changing buying trends.
Focusing on digital talent correlates to an extensive recruitment drive to fill the gap in this growing market sector.
Using leading UK-based e-commerce and digital agency Visualsoft as a case study, BDaily News reports how the organisation is undergoing rapid expansion, hiring new staff across various locations. Their new hires have digital expertise in social media, digital marketing, designing and developing.
Alix Bolton, Visualsoft’s head of people states:
For us, it is paramount that we focus on shaping and managing our people strategies, so that we can continue to attract, develop and support the very best talent.
Digital trends mean that attracting candidates with digital skills correlates to positive business outcomes.
Sources
Visualsoft hires wave of new recruits as part of growth strategy
Holly Greening
BDaily News
Australia’s Ecommerce in 2018: How Amazon Challenges the Retail Industry
Web Alive