Employee profile stories are such an effective way for potential candidates to gain insight into your organisation’s roles, culture, and people. This video from Accenture is targeted at attracting graduates, showcasing one employee’s educational background and role, and the organisation’s innovative culture and commitment to diversity and inclusion.
Accenture Australia’s content-rich graduate careers page is a brilliant talent attraction strategy with a colourful, modern feel and targeted messaging. Their video series brings it to life, showcasing a number of their young employees’ working experiences, backgrounds, and personalities.
This video about their photographer “Shutterbug Community Creator” and Digital Marketing Analyst, Ryan, embodies Accenture’s relaxed vibe and commitment to diversity and inclusion.
“I never saw myself in the corporate world. But I think the idea of what is corporate is evolving, and with that, a space for new people who are different,” says Ryan.
He discusses how his passion, photography, is relevant to his role as a Digital Marketing Analyst. Accenture’s other videos in this graduate attraction series also demonstrate the relevance of their peoples’ passions and hobbies with their roles.
“Accenture brings in people with different thinking styles, methodologies, backgrounds – so you can get a coder working alongside a service designer, and the exchange in what they can cultivate can be innovative.”
“I’m proud of my contribution towards is the interlock between the LGBTI ally committee and digital. At Accenture, we are committed to creating a workspace where people can be their authentic selves.”
Accenture’s video paints the picture of a workspace that fosters innovation, disruption, creativity, and learning from mistakes alongside inspiring people. Perfect for attracting graduates, millennials, and Gen Zers.