“There has been a massive MASSIVE change at Coronis. In his first year of real estate, where he battled the challenges COVID19 threw his way, Corey sold 33 properties with no prior real estate experience thanks to the support of the Coronis Group.”

Read more: Coronis, Coronians and a culture of the best

In their new employer branding video series, “Think you know Coronis? Think again!”, Coronis employees share what it’s like working for the organisation in candidate, professional video interviews.

In this video, Sales Agent Corey Biles discusses the support and training available to all agents, and addresses misconceptions about the role.

The post An inspired employer branding video series by Coronis appeared first on Recruitment Marketing.

In this inspiring video, Siemens shares their dedication to customers, keeping the world working, and moving people sustainably and safely.

The post Moving beyond: Siemens Mobility Manifesto 2020 appeared first on Recruitment Marketing.

The post An honest recruitment video for health workers appeared first on Recruitment Marketing.

Their video features an array of team members, showcasing their diverse, interesting lives outside of work. Their different skills and interests form a larger picture of a passionate, exciting workforce.

The post A powerful message, without saying a word appeared first on Recruitment Marketing.

Elena and I have the awesome privilege of traveling around to groups of leaders in HR and Talent Acquisition, sharing stories of how video can transform hiring.
​
Recently, I was in a talk where the question came up — I love what you’re doing with video, but how do we capture a beautiful, spirited video with, say, a boring office job? An Accountant? An Actuary?

First, there’s no such thing as a boring job.

​Every job has meaning. Elena shares a great story that goes something like this: John F. Kennedy was visiting NASA in 1962. He takes a wrong turn down a corridor and runs into a janitor. He says:

“Hi, I’m Jack Kennedy. What are you doing?”

​The janitor replied: “Well, Mr. President, I’m helping put a man on the moon.”

Yes, we believe every job has meaning. As workplace storytellers, it’s our job to uncover that meaning and share it in a way that evokes emotion. Sometimes it’s about the company’s mission. Other times it’s about fulfilling a personal passion or legacy. Maybe it’s about opportunities to make a small corner of the world a better place. One story that is often overlooked is: what does this job allow me to do outside of work? Who does it allow me to be?
​
Great storytelling requires empathy, curiosity and a little digging. Capturing these stories on camera will take you outside of the office and into wherever the meaning lies.

Here are a few examples of jobs that take place in an office, but are anything but boring. ​

Why is the work personally meaningful?

Find people who are passionate about what they’re doing. Chances are, they have a personal story for why their job means so much to them. Candidates with the same passion will see this come through and relate. ​

How does the role allow the company to thrive?

Even though the finance team doesn’t build vacuums at Dyson, they play a key role in the company’s success and longevity. For the right candidate, working on the finance team is a way to scratch an entrepreneurial itch and they’ll be geeked about doing this through the line item reviews that might bore someone else.

What does the job allow people to do in their life outside of work?

In this story, Karima lost her husband recently after being hired at Thermo Fisher. The company supported her through her loss, and continues to provide a work environment that supports her to be the mother she wants to be for her son.

​When candidates are looking for a job, they’re trying to picture what their life will look like if they work with your company. An accountant knows the basics of what’s expected of a staff accountant. Perhaps a more important story to share is how their life will look outside of the office? Who does your job allow them to be at home? How can they show up?

​How does the job allow people to impact the world?

Everybody has been informed by the work of Pew Research, even if you don’t know their name. They did a great job showing their impact in news headlines and the flow of global information in this video (clips contributed by their team, shot on a phone!).

I hope these examples get you thinking about ways of framing stories for jobs that take place in a cube or a desk, but that have emotion for the right viewer. Not all heroes wear capes, some run payroll, play with data, or answer phones. It’s our job to uncover what keeps people inspired, passionate and curious in their jobs.

Learn more about bringing jobs and company culture to life on video, and insights from filmmakers Abby and Elena on the Skill Scout blog. 

How do you incorporate video into your recruitment process? Share a comment below.

Looking to incorporate video into your recruitment process but not sure where to start? Contact our editor.

The post How to film a “boring” office job appeared first on Recruitment Marketing.

The post Jeanswest promotes passion and committment appeared first on Recruitment Marketing.

The post VicRoads: The value of saving lives appeared first on Recruitment Marketing.

The post How global manufacturer Knauf builds a tradition of the best appeared first on Recruitment Marketing.

The post The power of storytelling appeared first on Recruitment Marketing.

Intuit Australia provides online accounting software for small businesses, but their recruitment marketing is definitely not focused on boring ledgers. In fact, they use harness the incredible landscapes and experiences that Australia offers as their main selling point.

Their “G’Day! Welcome to Intuit Australia” video showcases the natural and built wonders of Australia to potential candidates, with sweeping panoramas of beaches, deserts and cosmopolitan cities as staff voice overs describe leisure pastimes such as surfing, film and camping and love of the Australian environment.

In a corporate environment where talented people with key skills may not be readily available to recruit in Australia, aiming a recruitment video at overseas professionals with our beautiful country as the lure is a unique and engaging way to build a diverse and skilled workforce.

Recruiting staff from different backgrounds, also brings more creativity, different outlooks and innovation to your workplace as well as cultural insights that could be potentially invaluable in international negotiations and meetings.

Intuit Australia values innovation, and adaptability and people attracted by the video, who would consider uprooting their and their family’s lives to move across the world to another country, are also people who are probably open to diving into unfamiliar situations, finding solutions and thriving through change.

What attractions of your organisation’s local environment and location do you leverage to attract talent from other locations, either interstate or internationally? Share a comment below.

The post Selling the country, not just the workplace appeared first on Recruitment Marketing.